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Let’s face it, the stock market is not exactly the easiest thing to understand. Between “arbitrage,” “ladder,” and the “wash-sale rule,” it is full of terms that can make the average person think twice about trading even if doing so has the potential to diversify their finances. Over the last few years, in particular, companies have come out with software that was designed to demystify what can be a very confusing industry, and while their products have been useful, they have lacked one crucial component: techniques used by actual experts. TruTrade.IO has stepped into this void with its automation software that for the first time incorporates the strategies used by bankers and professional traders. We sat down with the company’s co-founder, Danny Rebello, to learn more about TruTrade.IO, including why it is turning its industry upside down.